beauty is in the eye of the beer-holder

Researchers at Manchester University say while beauty is in the eye of the beer-holder, the amount of alcohol consumed is not the only factor.

2005 November 25, “'Beer goggles' effect explained”, in BBC News, archived from the original on 09 Feb 2007

“Was she good-looking?” / “Good-looking! Let’s just say beauty is in the eye of the beer-holder.”

2007, Cheryl Reavis, chapter 13, in Medicine Man, Richmond: Mills & Boon, published 2008, →ISBN, page 197

I once heard a regular in The King’s Head exclaim to one of the barmaids that beauty is in the eye of the beer-holder and that as she must hold more beer than most during the course of an evening, she must therefore be the most beautiful woman in the world.

2012, Stuart Ayris, “Recognise Beauty Wherever It Be”, in Tollesbury Time Forever (Frugality; 1), →ISBN, part 2 (.....but I say it just to reach you), page 173

“[…] I often wondered what it was that attracted you to him. I just couldn’t see it.” / “He poked me in the back with a ruler in biology class.” / “Nice pick-up approach. As you got older, I thought you’d see him for what he was, but you didn’t.” / “Beauty is in the eye of the beer-holder?” Sarah offered and she went to carry on, but Kate was feeling as if she was on a roll.

2015, Bella Osborne, chapter 10, in It Started at Sunset Cottage, London: Avon, →ISBN, pages 111–112