beer goggles

beer gog·gles
UK/ˈbɪə ˌɡɒɡl̩z/US/ˈbɪɚ ˌɡɑɡ(ə)l/

noun

The illusion that people are more sexually attractive, brought on by alcohol consumption.

Meanings

nounbeer goggles pl (plural only)
  1. humorousidiomaticinformalpluralplural onlyThe illusion that people are more sexually attractive, brought on by alcohol consumption.
    1 more example

    “Their findings essentially suggest that while intoxication may not have resulted in beer goggles, it did seem to increase liquid courage, in that people were more likely to indicate a desire to interact with attractive others,” said Monk, whose previous research had found some evidence to support the beer goggles effect.

    2023 August 30, Linda Geddes, “‘Beer goggles’ study finds alcohol does not make people seem better looking”, in The Guardian, →ISSN, archived from the original on 04 Nov 2023

Origin

Originally 1980s US college slang, from the notion that consumption of beer and other alcoholic beverages causes people to see things differently, as if wearing a type of goggles.

Full word history & related roots →

Translations

Dutch bierbril
  • bierbrilillusion that people are more sexually attractive, brought on by alcohol consumption
Finnish kaljan kaunistava vaikutus
  • kaljan kaunistava vaikutusillusion that people are more sexually attractive, brought on by alcohol consumption
German Bierbrille
  • Bierbrilleillusion that people are more sexually attractive, brought on by alcohol consumption
Icelandic bjórgleraugu
  • bjórglerauguillusion that people are more sexually attractive, brought on by alcohol consumption
Norwegian Bokmål ølbrille
  • ølbrilleillusion that people are more sexually attractive, brought on by alcohol consumption
Polish wyższa atrakcyjność spodowowana przez alkohol
  • wyższa atrakcyjność spodowowana przez alkoholillusion that people are more sexually attractive, brought on by alcohol consumption
Cite this entry
APA

beer goggles. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/beer%20goggles

MLA

“beer goggles.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/beer%20goggles. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “beer goggles,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/beer%20goggles.

Source: beer goggles on Wiktionary, CC BY-SA 4.0.