behavioral economics

alternative behavioural economics

1. uncountableeconomicsA field of economic analysis concerned with the influence of psychological factors on the economic decision making of individuals or institutions.

   Now Canada is looking into this growing field of behavioural economics. […] Supporters view behavioural economics as a complement to classical economics, which assumes people make rational, well-informed decisions that are in their best interest.

   2013 August 1, Bill Curry, “Canada studies Britain’s ‘nudge unit’ for ways to give the public a push”, in The Globe and Mail