bizfluencer

plural bizfluencers

1. An entrepreneur who uses online influence to promote their business and build their brand.

   “If you look in your tote bags, you'll see I've brought you bizfluencer samples of my company's new youth serum, Lazaru.”

   2023 July 27, Ava Tramer, “B.I.T.C.H.” (8:33 from the start), in Harley Quinn, season 4, episode 2

   1 more example

   In this book, we are talking about your personal brand specifically to promote your business. It isn't about becoming an influencer, bizfluencer or 'famous', it's about becoming known as an expert and an extension of your business or the company you work for.

   2021 September 6, Lucy Werner, Hadrien Chatelet, Brand Yourself: A no-nonsense brand toolkit for small businesses, Practical Inspiration Publishing, →ISBN