booth babe

plural booth babes

1. A female model hired to represent a product and interact with consumers at a trade fair or similar event.

   But not every company needed a hottie PR rep or "booth babe" to catch our eye.

   2003, Maximum PC

   2 more examples

   And if a female convention specialist doesn't professionally approach the job, then she's "sitting there going, 'I don't know, I'm just a booth babe...

   2006, Tom Reichert, Jacqueline Lambiase, Sex in Consumer Culture

   In my opinion, the absolute worst way to generate artificial interest is the tactic that is commonly known as the booth babe.

   2006, Eric Sink, Eric Sink on the Business of Software