brand image

noun

A consumer's perception of a brand.

“Whenever Sally drinks her favorite beer, Duff's brand image floods her senses with scenes of being on a hot beach drinking something refreshing.”

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Meanings

nounbrand image (countable and uncountable, plural brand images)

plural brand images

  1. countableuncountableadvertisingA consumer's perception of a brand.

    Whenever Sally drinks her favorite beer, Duff's brand image floods her senses with scenes of being on a hot beach drinking something refreshing.

Cite this entry
APA

brand image. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/brand%20image

MLA

“brand image.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brand%20image. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “brand image,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/brand%20image.

Source: brand image on Wiktionary, CC BY-SA 4.0.