brand linkage

noun

The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.

“If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.”

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Meanings

nounbrand linkage (countable and uncountable, plural brand linkages)

plural brand linkages

  1. countableuncountableadvertisingThe degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.

    If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.

Cite this entry
APA

brand linkage. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/brand%20linkage

MLA

“brand linkage.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brand%20linkage. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “brand linkage,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/brand%20linkage.

Source: brand linkage on Wiktionary, CC BY-SA 4.0.