brand management

noun

The process of controlling how a brand is perceived in the market.

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Meanings

nounbrand management (uncountable)
  1. uncountablebusinessThe process of controlling how a brand is perceived in the market.
Cite this entry
APA

brand management. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/brand%20management

MLA

“brand management.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brand%20management. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “brand management,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/brand%20management.

Source: brand management on Wiktionary, CC BY-SA 4.0.