brandjacking

B3R1A1N1D2J8A1C3K5I1N1G2

noun

The imposture of the online identity of another person or company.

Scrabble 29
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Meanings

nounbrandjacking (uncountable)
  1. InternetuncountableThe imposture of the online identity of another person or company.

    This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.

    2009, Joel Postman, SocialCorp: social media goes corporate, page 121

Origin

Blend of brand + hijacking.

Full word history & related roots →
Cite this entry
APA

brandjacking. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/brandjacking

MLA

“brandjacking.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brandjacking. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “brandjacking,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/brandjacking.

Source: brandjacking on Wiktionary, CC BY-SA 4.0.