Meanings
- uncountableadvertisingThe promotion of goods or services by associating them with popular events.
1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.
2 more examples
There are many ways to get attention with a publicity stunt. Most risk making you look cheap or silly. The best method is to produce a stunt that doesn't look like a stunt. This is the “brandstanding” event.
2002, Rusty Cawley, PR RainmakerA steep rise in the cost of advertising in the mass media, especially television, has resulted in "brandstanding"; the term used for corporate sponsorship of events. The "official Olympic Games sponsors" of everything from toothpaste to fast food […]
1988, Pam Korza, Dian Magie, Barbara Schaffer Bacon, The Arts Festival Work Kit, page 121
Origin
Cite this entry
brandstanding. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/brandstanding
“brandstanding.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brandstanding. Accessed November 3, 2026.
WatkinsX Dictionary, s.v. “brandstanding,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/brandstanding.
Source: brandstanding on Wiktionary, CC BY-SA 4.0.