brandwagon

B3R1A1N1D2W4A1G2O1N1

noun

A trend or craze relating to a marketed brand.

Scrabble 17
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Meanings

nounbrandwagon (plural brandwagons)

plural brandwagons

  1. informalbusinessA trend or craze relating to a marketed brand.

    Through online relationships, current loyal customers can possibly persuade new customers to jump on the brandwagon.

    2013, Barbara E. Kahn, Global Brand Power: Leveraging Branding for Long-Term Growth, page 17
    1 more example

    Because they don't want their (stupid, chicken, technophobic) competitors to wake up and get on the bandwagon, or should I say, brandwagon […]

    2011, Jeffrey H. Gitomer, Social Boom!, page 67

Origin

Blend of brand + bandwagon; see jump on the bandwagon.

Full word history & related roots →
Cite this entry
APA

brandwagon. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/brandwagon

MLA

“brandwagon.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brandwagon. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “brandwagon,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/brandwagon.

Source: brandwagon on Wiktionary, CC BY-SA 4.0.