buyrate

plural buyrates

1. broadcastingthe percentage of available households that purchase a pay-per-view show.

   The peak for UFC buyrates was a 1.05 for UFC 5 (headlined by Shamrock versus Royce Gracie), a 1.1 for UFC 6, and a 1.0 for the 1995 Ultimate Ultimate.

   2005, Jeremy Wall, UFC's Ultimate Warriors: The Top 10, ECW Press, →ISBN, page 176

   3 more examples

   On pay-per-view, November To Remember garnered a 0.20 buyrate, in the same neighborhood as the first two shows and, impressively, half what the WWF drew the following week for its In Your House: Degeneration X event.

   2010 November 16, Brian Fritz, Christopher Murray, Between the Ropes: Wrestling's Greatest Triumphs and Failures, ECW Press, →ISBN, page 98

   The recent "Guns N' Roses Invade Paris!" pay-per-view concert tallied a 0.8 % buyrate, according to PolyGram Diversified Entertainment president John Scher, who characterized the show as "the biggest music event on pay-per-view this year."

   1992, The Hollywood Reporter

   ... My frustration comes over the fact that the ppv providers don't really understand the business and think the buyrate will depend on the known stars.

   2004, Jerry W. Jarrett, The Story of the Development of NWATNA: A New Concept in Pay-per-View Programming, Trafford Publishing, →ISBN, page 29