charm offensive

noun

A campaign of deliberately using charm and flattery in order to achieve some goal, especially in a political or diplomatic field.

Meanings

nouncharm offensive (plural charm offensives)

plural charm offensives

  1. idiomaticA campaign of deliberately using charm and flattery in order to achieve some goal, especially in a political or diplomatic field.

    Putin’s speech was a culmination of the Kremlin’s two-day charm offensive with China, aimed at cementing ties between the two countries amid Russia’s growing isolation from the west.

    2023 March 21, Pjotr Sauer, “Putin’s two-day charm offensive with Xi underlines who’s boss”, in The Guardian, →ISSN

Translations

Chinese Mandarin 魅力攻勢 /魅力攻势
  • 魅力攻勢 /魅力攻势 (mèilì gōngshì)campaign of deliberately using charm and flattery
Dutch charmeoffensief
  • charmeoffensiefcampaign of deliberately using charm and flattery
Finnish hymykampanja
  • hymykampanjacampaign of deliberately using charm and flattery
French offensive de charme
  • offensive de charmecampaign of deliberately using charm and flattery
German Charmeoffensive
  • Charmeoffensivecampaign of deliberately using charm and flattery
Spanish ofensiva de seducción
  • ofensiva de seduccióncampaign of deliberately using charm and flattery
Swedish charmoffensiv
  • charmoffensivcampaign of deliberately using charm and flattery
Cite this entry
APA

charm offensive. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/charm%20offensive

MLA

“charm offensive.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/charm%20offensive. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “charm offensive,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/charm%20offensive.

Source: charm offensive on Wiktionary, CC BY-SA 4.0.