churn rate

noun

The annual percentage rate at which customers stop using a service, or employees leave a job (staff turnover).

Meanings

nounchurn rate (countable and uncountable, plural churn rates)

plural churn rates

  1. countableuncountableThe annual percentage rate at which customers stop using a service, or employees leave a job (staff turnover).

    These include higher performance levels, increased customer satisfaction and better business results, plus a range of other metrics such as staff churn rate, gender pay gap, industrial relations and staff satisfaction.

    2020 January 2, Paul Stephen, “A great place to work”, in Rail, pages 28–29
Cite this entry
APA

churn rate. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/churn%20rate

MLA

“churn rate.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/churn%20rate. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “churn rate,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/churn%20rate.

Source: churn rate on Wiktionary, CC BY-SA 4.0.