clean girl

plural clean girls

1. TikTok aestheticA notional girl representing a fashion style characterized by minimalist clothing, neutral colors, tied-back hair, and subtle makeup that emphasizes unblemished skin.

   The makeup artist who coined the trending term shares her favorite products to achieve the easy “clean girl” beauty look.

   2022 June 16, Tessa Flores, “TikTok's 'Gym Lips' Makeup Trend Is Surprisingly Simple”, in HuffPost

   5 more examples

   Typically the "clean girl" makeup involves fluffy brows, dewy skin, flushed cheeks and glossy lips. You should look like you're not even wearing makeup – you just woke up looking perfect!

   2022 February 10, Emilie Eisenberg, “What is the 'clean girl aesthetic' and why is it all over my TikTok FYP?”, in The Tab, archived from the original on 09 Dec 2022

   Gone are the tables at the front of a store crowded with books. In their place are tables that show off stoneware serving plates with brass cutlery certain to make anyone who subscribes to the clean-girl esthetic salivate.

   2022 August 3, Bianca Bharti, “The Indigo evolution: Vibrators & cutlery”, in National Post

   Good to glow: from left, Zoë Kravitz, Gigi Hadid, HoYeon Jung and Bella Hadid show how the ‘clean girl aesthetic’ is done […] Another thing you’ll notice about the clean girl aesthetic is slicked-back buns.

   2022 August 11, “The Agenda: Keep It Clean”, in Evening Standard, page 26

   The presentation might change: the plaid skirts are minis instead of knee-length kilts and the ’90s have been rebranded, courtesy of TikTok, as the Clean Girl esthetic. […] There is novelty out there, and rising niche esthetics that challenge Clean Girls and the cult of brown.

   2022 September 10, Liz Guber, “Is fashion running out of ideas?”, in Toronto Star

   It’s true that trends like “Healing Girl Summer” or “clean girl aesthetic” exist in a vacuum, and are only reserved for a very select group of people (cough white, cough thin).

   2022 September 12, Meredith Clark, “Sad Girl Autumn is finally here, thank god”, in The Independent