cleanfluencer

plural cleanfluencers

1. neologismrareAn influencer who gives advice on housekeeping and cleaning products.

   Instagram 'cleanfluencer' Mrs Hinch says cleaning helped her tackle her anxiety.

   2019, Laura Jane Williams, The Life Diet: How to Let in What Makes You Happy, and Let Go of Everything Else, unnumbered page

   2 more examples

   He will never understand the joy I feel at being a cleanfluencer, nor feel the buzz I get when tens of my followers contact me to tell me how I've encouraged them to organise their clutter.

   2020, J. A. Andrew, Behind Her Smile, unnumbered page

   In comparison to the Zoflora-scented cult that's grown up around @mrshinch, Lynsey Crombie, aka @lynsey_queenofclean, a blonde 40-year-old cleanfluencer from Petersborough, offers a cosier roster of domestic aphorisms.

   2020, Sally Howard, The Home Stretch: Why It's Time to Come Clean About Who Does the Dishes, unnumbered page