co-branding

noun

The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.

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Meanings

nounco-branding (countable and uncountable, plural co-brandings)

plural co-brandings

  1. countableuncountableThe combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.

Origin

From co- + branding.

Full word history & related roots →
Cite this entry
APA

co-branding. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/co-branding

MLA

“co-branding.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/co-branding. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “co-branding,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/co-branding.

Source: co-branding on Wiktionary, CC BY-SA 4.0.