coastal grandmother

plural coastal grandmothers

1. countableuncountableTikTok aesthetic(A person exemplifying) an aesthetic inspired by the rural American East Coast that combines elements of cottagecore with spring and fall beachwear, especially white jeans, cashmere turtleneck sweaters, pastel pink flip-flops, woven tote bags made from recycled fabric, straw beekeeper style sun hats, and oversized linen blouses.

   (Will we ever leave behind mom jeans? End the fetish for coastal grandmothers?)

   2023 January 7, Amy Larocca, “Welcome to the Menopause Gold Rush”, in Refresh (The Buffalo News), page 6

   3 more examples

   Get the trending ‘coastal grandmother’ aesthetic with these décor items […] The internet is buzzing over the so-called “coastal grandmother” aesthetic – a recent TikTok trend that’s all about about^([sic]) fresh flowers, bright kitchens and living a slow-paced lifestyle, and we have a feeling it’s going to be the next big thing in interior design.

   2022 April 29, Camryn Rabideau, “Hot off the beach”, in Asheville Citizen Times, volume 153, number 113, page 1C

   “And no,” [Lex] Nicoleta insists on camera, “you don’t have to be a grandmother to be a coastal grandmother. It’s for anyone and everyone.” Now that her coastal grandmother-heavy feed has moved into cold-weather vibes, Nicoleta has given us lots of holiday gifting possibilities. Some ideas: Coastal grandmother has everything to do with pumpkin spice and comfort cooking. […] The casual “coastal grandmother” aesthetic makes for a range of holiday gift options. […] Coastal grandmother can be pricey, roomy cashmere turtlenecks, or something cheaper but equally as cozy from H&M.

   2022 November 19–20, Leanne Italie, “Coastal grandmother vibe endures for gifting”, in Vincennes Sun-Commercial, volume 90, number 227, page A7

   With the resurrection of early aughts fashion, it's no surprise that crochet has jumped back into the game—especially with aesthetics like cottagecore and coastal grandmother being A Thing.

   2023 June 16, Megan Uy, “25 Absolutely Gorgeous Crochet Clothing Pieces You Won’t Stop Wearing This Summer”, in Cosmopolitan

   Synonyms: coastal grandma