coined name

plural coined names

1. advertisingA newly invented word used as the name of an ingredient, product, or brand. For example, the use of "Kreme" for non-dairy cream-like products.

   The coined name, too, should be easy to pronounce and easy to spell. It should not be grotesque or in any way displeasing. Possibly the name "Mak-Mor Sales Company" can be criticised on this score.

   2008, Paul Terry Cherington, Advertising as a Business Force, →ISBN, page 361

   2 more examples

   For example, the coined name "Hardiclad" used to describe molded plastic drawer fronts having the appearance of wood, is not sufficient to disclose that such parts are plastic or that they are not wood.

   2002, CFR, page 180

   "Corn Dogs" made from poultry cooked sausage, e.g., poultry franks or poultry frankfurters, must show the "kind" of poultry used in conjunction with the coined name "Corn Dogs," e.g., "Chicken (or Turkey) Corn Dogs."

   2005, Y. H. Hui, Frank Sherkat, Handbook of Food Science, Technology, and Engineering, →ISBN, page 4

2. Used other than figuratively or idiomatically: see coined, name.