communication mix

noun

The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.

“You must know how to use the elements of the communication mix to communicate the product's existence, value and benefits to the target customers.”

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Meanings

nouncommunication mix (plural communication mixes)

plural communication mixes

  1. businessThe range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.

    You must know how to use the elements of the communication mix to communicate the product's existence, value and benefits to the target customers.

Cite this entry
APA

communication mix. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/communication%20mix

MLA

“communication mix.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/communication%20mix. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “communication mix,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/communication%20mix.

Source: communication mix on Wiktionary, CC BY-SA 4.0.