Meanings
nounconversion rate (plural conversion rates)
plural conversion rates
- businessThe proportion of visitors to a website or an app store who take an action desired by the marketers, such as buying a product or subscribing to a newsletter, usually expressed as a percentage.
If 10 users end up installing your app and your app store shows 100 impressions then your conversion rate is 10%.
2020, Abhinav Ojha, Advanced Guide to ASO (APP Store Optimization) with Digital Marketing, Evincepub, page 38
Translations
Dutch omzettingsgraad
- omzettingsgraadTranslations
Finnish konversioaste
- konversioasteTranslations
French taux de transformation
- taux de transformationTranslations
German Konversionsrate, Konvertierungsrate
- KonversionsrateTranslations
- KonvertierungsrateTranslations
Polish klikalność
- klikalnośćTranslations
Cite this entry
APA
conversion rate. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/conversion%20rate
MLA
“conversion rate.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/conversion%20rate. Accessed November 2, 2026.
Chicago
WatkinsX Dictionary, s.v. “conversion rate,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/conversion%20rate.
Source: conversion rate on Wiktionary, CC BY-SA 4.0.