cool hunter

plural cool hunters · alternative cool-hunter · alternative coolhunter

1. colloquialbusinessSomeone employed to find the newest trends, especially by the fashion or media industry.

   This is where the edgiest fashion happens (and where the major brands send their researchers and cool-hunters to sniff out the coming looks).

   2015 June 23, Jess Cartner-Morley, The Guardian

   3 more examples

   When Converse's cool-hunter DeeDee Gordon was in Los Angeles, she saw white teenage girls dressing like cholos, or Mexican gangsters, wearing tight white tank tops known as "wife beaters," a bra strap hanging out, long shorts, tube socks, and shower sandals.

   1999, Dorothy Leonard-Barton, Walter C. Swap, When Sparks Fly: Igniting Creativity in Groups, page 87

   Google Damien and you will find a director of music videos and commercials. Google Cayce and you will find “coolhunter,” and if you look closely you may see it suggested that she is a “sensitive” of some kind, a dowser in the world of global marketing.

   2003, William Gibson, Pattern Recognition

   Seventeen-year-old Hunter is a cool hunter employed by an advertising and marketing agency which has a transnational sporting goods corporation, thinly disguised as Nike, as a major client.

   2011, Kerry Mallan, Clare Bradford, Contemporary Children's Literature and Film, page 66