cooptation

plural cooptations · alternative coöptation · alternative co-optation

1. countableuncountableA co-opting: a commandeering, appropriation, or taking over.

   Synonyms: cooption

2. countableuncountableA co-opting: an absorption or assimilation.

   1 more example

   This book is a study of co-optation rather than counterculture, an analysis of the forces and logic that made rebel youth cultures so attractive to corporate decision-makers rather than a study of those cultures themselves. In doing so, it risks running afoul of what I will call the co-optation theory: faith in the revolutionary potential of "authentic" counterculture combined with the notion that business mimics and mass-produces fake counterculture in order to cash in on a particular demographic and to subvert the great threat that "real" counterculture represents.

   1997, Thomas Carr Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, University of Chicago Press, →ISBN

   Synonyms: cooption