copy sort

noun

An advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.

“The copy sort revealed that few people noticed the company name at the end of the commercial.”

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Meanings

nouncopy sort (plural copy sorts)

plural copy sorts

  1. advertisingAn advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.

    The copy sort revealed that few people noticed the company name at the end of the commercial.

Cite this entry
APA

copy sort. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/copy%20sort

MLA

“copy sort.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/copy%20sort. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “copy sort,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/copy%20sort.

Source: copy sort on Wiktionary, CC BY-SA 4.0.