cord-cutter

plural cord-cutters

1. informalbroadcastingA person who cancels traditional subscription television services such as cable or satellite in favor of Internet streaming services.

   “Brands want to be in front of this audience,” Ms. Bamford said. “Reaching these unreachables, these cord-cutters who don’t want to be fed an ad, is a huge concern.”

   2019 December 16, Tiffany Hsu, quoting Ellie Bamford, “Netflix Is Ad Free, but It Isn’t Brand Free”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 02 Feb 2021