Meanings
plural cow-clickers
- derogatoryvideo gamesA video game that requires the player to perform repetitive tasks at certain intervals.
The plan was to offer a much deeper experience than what Farmville and rest of the cow-clickers ever could.
2015, Juho Kuorikoski, Finnish Video Games: A History and Catalog, page 235
Origin
Coined by Ian Bogost in response to FarmVille winning an award for "Best New Social/Online Game" at the 2010 Game Developers Choice Awards. The win caused Bogost, a critic of the freemium model used by Zynga, to be struck with the thought: "Games like FarmVille are cow clickers. You click on a cow, and that's all you do." He subsequently developed Cow Clicker, an intentionally simplistic parody game, which itself became a surprise viral hit.
Full word history & related roots →Cite this entry
cow-clicker. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/cow-clicker
“cow-clicker.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/cow-clicker. Accessed November 4, 2026.
WatkinsX Dictionary, s.v. “cow-clicker,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/cow-clicker.
Source: cow-clicker on Wiktionary, CC BY-SA 4.0.