crapification

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noun

The phenomenon of online platforms and other digital services gradually degrading the quality of their services, often by promoting advertisements, recurring payments, and sponsored content, in order to increase profits.

Scrabble 22

Meanings

nouncrapification (uncountable)
  1. InternetneologismuncountableThe phenomenon of online platforms and other digital services gradually degrading the quality of their services, often by promoting advertisements, recurring payments, and sponsored content, in order to increase profits.

    The crapification of the Indian mind is beyond treatment.

    2025 June 13, L K Sharma, editor, New India, Notion Press, →ISBN
    2 more examples

    We had been to the restaurant and we had water to drink, because after the take-over’s, all of the soda makers were brought to ruination by the total crapification of their product, by government management.

    2014 July 9, Keith T. Jenkins, “Part Three – Opening My Mind”, in Misfit Toymakers: Misfits Made, ArtHouse, →ISBN, page 140

    The single most important less than Sir Bob has learned from his years of doing business in Ja’ina can be summarized in three words: crapify, crapify, crapify. “Crapification is more than just another empty slogan,” he argues.

    2014 November 11, Émile Boujardo, Shammoo of the North: A Tale of Our Environment, Leo de Oliveira, →ISBN

    Synonyms: enshittification, platform decay

Synonyms & antonyms

nounThe phenomenon of online platforms and other digital services gradually degrading the quality of their services, often by promoting advertisements, recurring payments, and sponsored content, in order to increase profits.

Origin

From crap + -ification (“becoming crappy”), used as a less vulgar form of enshittification. Usage goes back to at least 1996, with a Kyle Baker cartoon in New York, in reference to degrading quality of consumer electronics.

Full word history & related roots →

Rhymes & wordplay

Anagrams

Cite this entry
APA

crapification. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/crapification

MLA

“crapification.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/crapification. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “crapification,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/crapification.

Source: crapification on Wiktionary, CC BY-SA 4.0.