culturejack

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A form of culture-jack — To appropriate aspects of popular culture for commercial purposes.

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Meanings

verbculturejack (third-person singular simple present culturejacks, present participle culturejacking, simple past and past participle culturejacked)

present singular third person culturejacks · participle present culturejacking · participle past culturejacked · past culturejacked

  1. alternativeAlternative form of culture-jack.

    Other developers are taking a more direct approach to culturejacking the video games industry.

    2016, Shelina Janmohamed, Generation M: Young Muslims Changing the World, →ISBN, page 178
    1 more example

    A subset of jacking of the news kind is culturejacking. That is, for instance, when you populate online messages entirely with words from Urban Dictionary in a desperate attempt to be relevant to your brand's target audience.

    2015 June 23, Delshad Irani, “When brands 'heart bae' on social media”, in Economic Times

Origin

From culture + jack.

Full word history & related roots →
Cite this entry
APA

culturejack. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/culturejack

MLA

“culturejack.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/culturejack. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “culturejack,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/culturejack.

Source: culturejack on Wiktionary, CC BY-SA 4.0.