decoy effects

A form of decoy effect — The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.

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Meanings

noun
  1. pluralplural of decoy effect
Cite this entry
APA

decoy effects. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/decoy%20effects

MLA

“decoy effects.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/decoy%20effects. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “decoy effects,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/decoy%20effects.

Source: decoy effects on Wiktionary, CC BY-SA 4.0.