design language

plural design languages

1. artsA cohesive visual style and user experience applied consistently throughout the design of a product.

   1 more example

   Apple's design language has evolved over time. In the 1980s frogdesign created the “Snow White design language” for Apple that was characterized by its use of vertical and horizontal stripes as decoration, various means of making the computer enclosure appear smaller that it actually was, and the distinctive off-white color.

   2010, Hossein Bidgoli, editor, The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management, volume 2, John Wiley & Sons, →ISBN, page 314