dramatic structure

noun

The sequence that a five-act play follows, including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe.

“The laptop ad that first showed an IT team with a problem and then showed FooCorp as the solution used emotional pivot as its dramatic structure.”

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Meanings

noundramatic structure (countable and uncountable, plural dramatic structures)

plural dramatic structures

  1. countableuncountableThe sequence that a five-act play follows, including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe.
  2. countableuncountableadvertisingOne of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.

    The laptop ad that first showed an IT team with a problem and then showed FooCorp as the solution used emotional pivot as its dramatic structure.

Cite this entry
APA

dramatic structure. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/dramatic%20structure

MLA

“dramatic structure.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/dramatic%20structure. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “dramatic structure,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/dramatic%20structure.

Source: dramatic structure on Wiktionary, CC BY-SA 4.0.