duanju

plural duanjus

1. countableuncommonuncountablebroadcastingA Chinese microdrama.

   They began during the pandemic in China, where they're known as "duanju", or "short drama". As per CNBC, the micro drama market in China reached almost $7 billion in 2024.

   [2026 February 13, Faye James, “What's a micro drama? Everything to know about short vertical dramas including where to watch them”, in Hello!, archived from the original on 31 Mar 2026

   1 more example

   Duanjus – Chinese for micro-dramas – began their life on social media before transforming the national audiovisual market in China. Chinese companies are now working with foreign production companies to export the form, buoyed by a slew of new streaming apps such as ReelShort, ShortTV, DramaPops and FlexTV.

   2025 April 4, Nadia Khomami, “Clickbait titles and cliffhangers: the mini TV serials capturing phone audiences”, in The Guardian, →ISSN, archived from the original on 05 Jun 2025