Meanings
- A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.
Synonyms: EEE
Synonyms & antonyms
phraseA strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.
Origin
Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet".
Full word history & related roots →Cite this entry
embrace, extend and extinguish. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/embrace%2C%20extend%20and%20extinguish
“embrace, extend and extinguish.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/embrace%2C%20extend%20and%20extinguish. Accessed November 5, 2026.
WatkinsX Dictionary, s.v. “embrace, extend and extinguish,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/embrace%2C%20extend%20and%20extinguish.
Source: embrace, extend and extinguish on Wiktionary, CC BY-SA 4.0.