evoked set

noun

A small group of brands that consumers consider before making a purchase.

“The drinks company spent millions of dollars on advertising to make it into the consumer's evoked set.”

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Meanings

nounevoked set (plural evoked sets)

plural evoked sets

  1. businessA small group of brands that consumers consider before making a purchase.

    The drinks company spent millions of dollars on advertising to make it into the consumer's evoked set.

Cite this entry
APA

evoked set. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/evoked%20set

MLA

“evoked set.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/evoked%20set. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “evoked set,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/evoked%20set.

Source: evoked set on Wiktionary, CC BY-SA 4.0.