Meanings
- uncountablePrejudice based on the appearance of somebody's face.
The more the frame is occupied by the face, the higher the level of faceism. Zuckerman found across several hundred magazine advertisements that men were likely to have higher faceism scores than women (Zuckerman, 1986).
2004, Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt, Diversity in Advertising: Broadening the Scope of Research Directions, Psychology Press, →ISBN
Origin
Cite this entry
faceism. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/faceism
“faceism.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/faceism. Accessed November 2, 2026.
WatkinsX Dictionary, s.v. “faceism,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/faceism.
Source: faceism on Wiktionary, CC BY-SA 4.0.