fall off a cliff

present singular third person falls off a cliff · participle present falling off a cliff · past fell off a cliff · participle past fallen off a cliff

1. intransitiveTo suddenly decrease in quantity; to become less popular or successful.

   It's popular now, sure, but its popularity will fall off a cliff at some point.

   2016 July 15, HarpingOn [username], “Re: This Pokeymans Gone thing”, in uk.games.video.misc (Usenet)

   1 more example

   Still, top Biden campaign officials are already bracing themselves for a July fund-raising report — which will not become public until mid-August — that is expected to show the campaign’s finances falling off a cliff.

   2024 July 11, Theodore Schleifer, Jacob Bernstein, Reid J. Epstein, “How Biden Lost George Clooney and Hollywood”, in The New York Times, →ISSN