first-run

alternative first run

1. not comparablemade available for public screening for the first time
2. not comparablescreening first-run films

   How long a movie stayed in the First Run theaters depended entirely on how big a hit it was. [...] If a movie was not a hit, it most often left the first run theater after two weeks and disappeared seemingly forever.

   2013 June 6, “How Movies Used to Be Released Part I -- Roadshow Releases & First Run Theaters”, in Richard Rothrock, archived from the original on 03 May 2025

3. not comparablebroadcast or streamed for the first time on any broadcast or streaming service (including films that are previously released theatrically)

   [...] Netflix swooped in to take first-run rights to season two mere weeks before the streaming giant had any idea how the series would perform on its platform.

   2019 January 15, Knight, Rosie, “‘You,’ a Dud for Lifetime, Has Become Netflix’s Latest Water-Cooler Hit”, in The Hollywood Reporter