flavor of the week

noun

A fad; someone or something that is held in esteem or receives attention for a short amount of time.

Meanings

nounflavor of the week (plural flavors of the week)

plural flavors of the week · alternative flavour of the week

  1. idiomaticA fad; someone or something that is held in esteem or receives attention for a short amount of time.

    Synonyms: flavor of the month, today's flavor

Synonyms & antonyms

nounA fad; someone or something that is held in esteem or receives attention for a short amount of time.

Origin

From promotions at ice cream parlors.

Full word history & related roots →
Cite this entry
APA

flavor of the week. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/flavor%20of%20the%20week

MLA

“flavor of the week.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/flavor%20of%20the%20week. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “flavor of the week,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/flavor%20of%20the%20week.

Source: flavor of the week on Wiktionary, CC BY-SA 4.0.