Meanings
- perceived overabundance of especially latest lesser quality entries of a media franchise
Making the character relevant again was a mission whose first step was addressing the audience's doubts about how the story would avoid franchise fatigue.
2004, Dade Hayes, Jonathan Bing, Open Wide: How Hollywood Box Office Became a National Obsession, →ISBN, page 1831 more example
Since 2010, most of the top performing domestic releases have been based on established IP, but box office experts warn audiences are getting franchise fatigue, and some high-profile sequels have fallen flat.
2026 June 6, Julia Boorstin, “How Backrooms producer Peter Chernin thinks Hollywood needs to change”, in CNBC
Cite this entry
franchise fatigue. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/franchise%20fatigue
“franchise fatigue.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/franchise%20fatigue. Accessed November 4, 2026.
WatkinsX Dictionary, s.v. “franchise fatigue,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/franchise%20fatigue.
Source: franchise fatigue on Wiktionary, CC BY-SA 4.0.