Meanings
- UKuncountableA postal service allowing a person to send mail without affixing postage, the recipient paying when collecting the mail.
There is a belief that real postage stamps lead to a greater response. This seems to be because respondents see the stamp as money and are less likely to throw it away; in comparison, a freepost or pre-paid envelope is worthless.
2013, Nigel Bradley, Marketing Research: Tools and Techniques1 more example
There are greater constraints on the complexity and length of the questionnaire: if it is not short, simple and easy to complete the respondent is likely to bin it. A stamped addressed envelope or a freepost number can be used to facilitate return.
2013, Robin Flowerdew, David M. Martin, Methods in Human Geography - UKuncountableA postal service allowing an electoral candidate, political party or government department to send mail wholly paid for by Royal Mail (as the statutory universal postal service provider).
Freepost on one election communication
2019, Electoral Commission, European Parliamentary elections (Great Britain)
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Cite this entry
freepost. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/freepost
“freepost.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/freepost. Accessed November 2, 2026.
WatkinsX Dictionary, s.v. “freepost,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/freepost.
Source: freepost on Wiktionary, CC BY-SA 4.0.