Generation Yer

plural Generation Yers · alternative Generation Y-er · alternative Generation Y'er

1. A member of Generation Y.

   China’s Generation Yers are coming of age during the most consistently expansive economy in the last few decades.

   2006, Michael Stanat, China’s Generation Y: Understanding the Future Leaders of the World’s Next Superpower, Paramus, N.J.: Homa & Sekey Books, →ISBN, page xii

   2 more examples

   As the first truly global generation, Generation Yers have some values consistent with traditionalists, including patriotism, valuing family and home, a strong sense of morality, and commitment to volunteer service.

   2015, Donald C. Mosley Jr., Donald C. Mosley Sr., Paul H. Pietri, Supervisory Management: The Art of Inspiring, Empowering, and Developing People, 9th edition, Cengage Learning, →ISBN, page 223

   The marketers that capture Generation Y’s and Z’s attention do so by bringing their messages to the places Generation Yers and Zers congregate, whether it is the internet, a snowboarding tournament, or any other virtual platform.

   2021, Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams, Marketing Management: Past, Present and Future (Springer Texts in Business and Economics), 4th edition, Springer Nature Switzerland AG, →ISBN, page 286

   Synonyms: Generation Y, Gen Y, Gen Yer, millennial, Yer