go-to-market

adjective

Being or relating to a plan to use outside resources (e.g. sales force and distributors) to deliver value to customers and achieve a competitive advantage.

“a go-to-market meeting”

Similar
GTM
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Meanings

adjectivego-to-market (not comparable)
  1. not comparablebusinessBeing or relating to a plan to use outside resources (e.g. sales force and distributors) to deliver value to customers and achieve a competitive advantage.

    a go-to-market meeting

    1 more example

    a go-to-market strategy

    Synonyms: GTM

Synonyms & antonyms

adjectiveBeing or relating to a plan to use outside resources (e.g. sales force and distributors) to deliver value to customers and achieve a competitive advantage.

Similar
GTM
Cite this entry
APA

go-to-market. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/go-to-market

MLA

“go-to-market.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/go-to-market. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “go-to-market,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/go-to-market.

Source: go-to-market on Wiktionary, CC BY-SA 4.0.