grey power

alternative US gray power

1. AustraliaCanadaUKidiomaticuncountableThe collective political, economic, and social influence of senior citizens, especially when they are mobilized by a common interest.

   The outstanding example of grey power in action is the AARP—once known as the American Association of Retired Persons. This is probably the most influential lobbying set-up in the world.

   2002 September 15, Luke Johnson, “The silver revolution is here”, in Telegraph, UK, retrieved 28 Jul 2015

   2 more examples

   Grey power is increasing its influence over the world's tourism industry—and with a new nickname. If you're over 60 and have the time, the inclination and the funds to travel, you're now a "bloomer", according to a British holiday company.

   2004 March 20, “Late 'bloomers' catch travel bug”, in Illawarra Mercury, Australia, retrieved 28 Jul 2015

   If you needed any proof that grey power rules Maritime politics, check out the party platforms in the Nova Scotia provincial election. . . . Sure, dead people don’t vote, the party reasons. But pensioners do.

   2009 May 21, “It’s 1 a.m. Do you know where your kids are?”, in Macleans magazine, Canada, retrieved 28 Jul 2015