guard book

noun

An advertising agency's internal archive of work done for a particular client.

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Meanings

nounguard book (plural guard books)

plural guard books

  1. advertisingAn advertising agency's internal archive of work done for a particular client.

    Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.

    1997, Judith Burg, A Guide to the Rowntree and Mackintosh Company Archives
Cite this entry
APA

guard book. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/guard%20book

MLA

“guard book.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/guard%20book. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “guard book,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/guard%20book.

Source: guard book on Wiktionary, CC BY-SA 4.0.