house brand

plural house brands

1. Synonym of own brand.

   Supermarkets are fighting national brands with house brands.

   4 more examples

   Some house brand products are even made on the same production line as the comparable name brand products.

   The house brand is one of the most traditional ways of branding.

   1998, Torsten H. Nilson, Competitive Branding, page 89

   Having been around wine in college, conscious that norther Santa Barbara County was spawning vineyards and wineries with increasing speed, and looking for a creative way to have some fun, Ostini got the idea to improve the restaurant's unimpressive list of basic Paul Masson varietals with good value, local wine that — in an unusual twist on the "house brand" story — he would make himself.

   2008, John Winthrop Haeger, Pacific Pinot Noir

   It makes no budget shopping sense to buy condensed cream of chicken soup in a brand-name can with a coupon when the house brand is still ten cents less than that.

   2009, Jennifer Maughan, 100 Meals for $5 or Less, page 9

   Synonyms: own brand