hyperphysical

comparative more hyperphysical · superlative most hyperphysical

1. Supernatural, beyond the physical realm, immaterial, metaphysical

   Yet what becomes quickly discernible is that violence and hyperphysical activity often result in the same kinds of address as the hypercomplex frames of meta-reference.

   2008 March, Christian McCrea, “Explosive, Expulsive, Extraordinary: The Dimensional Excess of Animated Bodies”, in Animation, volume 3, →DOI, archived from the original on 30 Apr 2011

2. oftenbusinessHighly stimulating, offering intense or abundant visual, tactile, or other physical stimulation.First known use 21st c.

   2 more examples

   In the post-pandemic present, the key to success is undoubtedly the "hyperphysical" shops, the macro trend, identified by The Future Laboratory and reported by Vogue Business, which describes retail spaces so spectacular that visiting them is an emotional experience. From Balenciaga's pink fur-clad pop-ups to Jacquemus' bag vending machines: at a time when many consumers have yet to abandon e-commerce as their preferred mode of purchase, hyperphysical retailing is catalysing the attention of younger consumers.

   2022 May 5, Lucy Shaw, “The future of retail is "hyperphysical"”, in Nss magazine

   Additionally, the store can lead to an immersive brand activation environment, with the digital and physical environment converging more and more. Some of this discussion involves concepts such as hyperphysical stores (where the tangible aspects are highly visible and sensorial) and other leans more toward the ‘store of the future’, with increased technology integration.

   2024, Ana Roncha, “Fashion brand management”, in Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee, editors, Fashion Management: A Strategic Approach, London: Bloomsbury, →ISBN, page 104