institutional advertising

noun

Advertising that promotes a company rather than the specific products or services it offers.

Meanings

nouninstitutional advertising (uncountable)
  1. uncountablebusinessAdvertising that promotes a company rather than the specific products or services it offers.

    One might well think from reading and seeing and hearing some of the institutional advertising of some stores that these stores were fulfilling some inspired mission, instead of reflecting the growth of a town or mirroring the spirit of a community […]

    1922, Associated Advertising
Cite this entry
APA

institutional advertising. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/institutional%20advertising

MLA

“institutional advertising.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/institutional%20advertising. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “institutional advertising,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/institutional%20advertising.

Source: institutional advertising on Wiktionary, CC BY-SA 4.0.