kidfluence

K5I1D2F4L1U1E1N1C3E1

noun

The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.

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Meanings

nounkidfluence (uncountable)
  1. uncountablebusinessThe influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.

    Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."

    2002, Stephen Kline, Greig de Peuter, “Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising”, in Daniel Thomas Cook, editor, Symbolic Childhood, Peter Lang, →ISBN, page 266

Origin

Blend of kid + influence.

Full word history & related roots →
Cite this entry
APA

kidfluence. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/kidfluence

MLA

“kidfluence.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/kidfluence. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “kidfluence,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/kidfluence.

Source: kidfluence on Wiktionary, CC BY-SA 4.0.