knitfluencer

plural knitfluencers

1. neologismSomeone who posts content on social media about knitting.

   Two knitfluencers, Cecilia Nelson-Hurt of @creativececi and Diane Ivey of @ladydyeyarns, filmed an hourlong livestream about the controversy.

   2021 December 11, Emily Shugerman, “The Racism Drama Unraveling the Knitting World”, in Yahoo News, archived from the original on 31 Jul 2026

   3 more examples

   Now, there is some context to this latest kerfuffle. While many of us don't wake up every day wishing the world of knitfluencers was more diverse, people have been talking about racism in the knitting community for some time. Tusken herself was pushed to the forefront of this debate last year, when she defended another knitfluencer who drew ire after going to India and blogging about her "year of color" (yikes).

   2020 February 20, Poppy Noor, “Knitting influencer gets in a tangle after mocking wokeness with yarn”, in Katharine Viner, editor, The Guardian, London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 25 Aug 2025

   While Emhoff is maybe the most famous modern knitfluencer, there's been a steady influx of others taking up knitting needles as a hobby and then commodifying their love of the craft into a full-time job.

   2024 December 24, Brooke LaMantia, “The Year of the Knitfluencer”, in The Cut, archived from the original on 30 Dec 2024

   Unless you haven't been paying attention, you'll know that knitting is having a serious moment. Thanks to knitfluencers such as Katie Jones, Stephen West, Ella Emhoff and, of course, Tom Daley, the meditative hobby is riding a new wave of popularity.

   2025 March 19, Elise Damstra, “Knitting is cool again. Here's everything you need to get started – and what you don't”, in Katharine Viner, editor, The Guardian, London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 10 Dec 2025