link building

noun

The process of establishing relevant links to a website from external sites for the purpose search engine optimization.

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Meanings

nounlink building (uncountable)
  1. uncountableThe process of establishing relevant links to a website from external sites for the purpose search engine optimization.

    However, you need to understand the difference between link building and link baiting before you go link crazy! The key to successful linking in content marketing is to achieve a healthy marriage of link building and link baiting: […]

    2011, Susan Gunelius, Content Marketing For Dummies, John Wiley & Sons, →ISBN, page 53
Cite this entry
APA

link building. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/link%20building

MLA

“link building.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/link%20building. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “link building,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/link%20building.

Source: link building on Wiktionary, CC BY-SA 4.0.